Lead generation creates a predictable pipeline of potential customers. This consistency gives sales teams the fuel they need to close deals and hit revenue goals month after month.

The best strategies include content marketing, paid ads, SEO, email marketing, and using social media to connect with your target audience.

Inbound attracts leads through content and SEO, while outbound reaches out directly through calls, emails, or ads.

Lead generation brings in potential customers, helps grow your business, and increases sales opportunities.